MY STORY
I'm the founder of MadCat Consulting, where I embed with consumer businesses as a senior growth partner, connecting customer insight, business economics, and hands-on execution to drive profitable growth.
I began my career at Young & Rubicam, MEC, and McCann Erickson, working on brands including CHANEL, Campbell’s Soup Co., and AT&T. From there, I joined American Express, where I eventually led more than $300 million in annual marketing investment and helped launch the company’s first Facebook media program.
Then I made a deliberate bet: smaller companies, closer to the P&L. Method Home Products, Sling TV, Madison Reed, and venture-backed Elemind, places where every dollar had to work.
That range taught me that the principles don’t change with company size. Whether the budget is $300 million or $12K, the questions are the same: Do we truly understand the customer? Are we solving the right problem? And is every dollar creating real business value?
MY APPROACH
Growth is a continuos learning loop. Customer and business insights inform the plan, execution creates new data, and what we learn shapes what comes next.
THE GROWTH LEARNING LOOP:
UNDERSTAND: Customer data + behavior + business economics
PLAN: Growth goals + customer priorities + economics + investment plan
EXECUTE: Brand + creative + media + conversion + retention
MEASURE: CAC + LTV + revenue + incrementality + customer behavior
LEARN: Connect performance back to customer and business insights
OPTIMIZE: Change investment, execution, strategy, or even the plan
A LITTLE ABOUT ME
I’m based in Colorado, where I spend as much time outside as I can, skiing, running, biking, and exploring the mountains with my family. I’m naturally curious, slightly obsessive about solving problems, and probably happiest when I’m learning something new or figuring out why something isn’t working.
Awards.
Brand Innovators Top 40 Women to Watch
CMO Award for Innovation
Marketing Agencies Association Gold Award
2008 & 2010
American Express Chairman’s Award for Innovation
2011 & 2012
Experience.
2020-Now
Founder & Fractional Leadership, Growth Marketing
MadCat Consulting
2021-2025
Director, Growth Media & Partnerships
Full Time Consultant to Employee
Madison Reed
2017-2020
Brand Growth Marketing Leader
Sling TV (Dish, LLC)
2015-2017
VP, Integrated Marketing
Method Home Products
2007-2015
VP, Media & Digital Marketing
American Express
1997-2007
Media & Marketing
Young & Rubicam, MEC, McCann Erickson
