I’m a growth marketing executive with 15+ years of experience building programs that actually move the needle — from scrappy DTC startups to global enterprise brands.

My career began at agencies like Young & Rubicam and McCann Erickson, working on brands including CHANEL, Campbell’s, and AT&T. I later spent nearly a decade at American Express building its global social media strategy and managing a $300MM+ annual media budget including partnerships with Apple, Meta, YouTube, and Amazon.

In 2020, I founded MadCat Consulting to partner closely with brands I believe in — doing the work myself and delivering results that matter to the business, not just the dashboard.

I’m a Duke University alum, former Division I lacrosse player, and co-founder of Duke Women’s Lacrosse, experiences that shaped my collaborative, competitive, and operator-oriented approach to growth.

When I’m not in campaign dashboards, I’m outside with my family - skiing, biking, running, and soaking up the outdoors.