MY APPROACH

Growth is rarely a channel problem. It's usually a decision-making problem.

I think of myself as the conductor who also plays. I hold strategy across the full customer journey while staying close enough to the execution to see what's actually happening, in the account, in the data, in the work itself. That's where strategy and execution stay connected instead of drifting apart.

I'm also using AI to change how I work, accelerating analysis, building smarter workflows, and creating decision frameworks that make great marketing repeatable. Not automation for its own sake. Better decisions, faster.

HOW I WORK

Deeply collaborative. Comfortable presenting to a board and doing a trafficking QA in the same week. I go above and beyond as a default, not an exception, and I'm steady when the pressure is highest.

Always drawn to what's next, new platforms, building my own analytics dashboards, a better way to do something. I'd rather find it early than wait until everyone else already has.

OUTSIDE OF WORK

Duke alum, former Division I lacrosse player, and co-founder of Duke Women's Lacrosse. Based in Denver with my husband and twin daughters, when I'm not in a dashboard, I'm skiing, biking, running, or chasing them around a trail somewhere in Colorado.