About Me
With 15+ years leading growth and brand marketing across startups, high-growth challengers, and global enterprises, I combine strategic vision with hands-on execution. My work spans Meta, Google, TikTok, TV, Audio, Influencers, Experiential activations, and beyond—always focused on campaigns that resonate culturally and deliver measurable results.
My Areas of Expertise:
📊 Scalable Performance: Built performance marketing programs that drive measurable growth.
🎯 Culturally Relevant: Developed influencer programs and campaigns that connect with audiences.
💥 Impactful Campaigns: Led initiatives generating billions of impressions and millions in revenue.
🤝 Collaborative Leadership: Mentored teams and forged partnerships to unlock new opportunities.
🧩 Strategy + Execution: Combine vision with meticulous execution for campaigns that work.
My Philosophy
Bold Strategy. Smart Execution. Fun Included.
I believe in thinking big while staying grounded in the details. My approach is collaborative, innovative, and guided by empathy—partnering closely with teams to create strategies that work and execute campaigns that deliver results.
Ive been described by peers as:
🎯 Strategically Insightful: See the big picture and identify ways to drive growth.
⚡Execution-Oriented: Focus on the details (😈 is in the details)
💡Deeply Empathetic: Understand teams, audiences, and customers.
🚀Courageous & Communicative: Push boundaries, test ideas, and keep teams aligned through clear, open communication
Whether it’s full-funnel marketing, cultural activation, or performance optimization, I balance vision, precision, and clarity to drive growth - and have some fun while doing it!
