Wild Child
Design Service / DTC
Wild Child needed to drive profitable growth across two fundamentally different business lines simultaneously: high-AOV e-commerce products and play space design services.
The existing paid media structure wasn’t built effectively for either model, and the budget was limited.
The Challenge
What I Did
The core issue wasn’t budget, it was structure. By giving each channel (Meta, Pinterest, and Google) a distinct role within the funnel, we made a modest budget perform like a significantly larger one.
Defined clear channel roles, with Pinterest driving mid-funnel demand, Google capturing high-intent traffic, and Meta supporting the full funnel, including retargeting.
Balanced targeting precision with broad enough audiences to maintain signal density for platform learning.
Allocated budget based on funnel role and signal strength rather than isolated platform conversion goals.
The Results
10.9x
Blended ROAS
+45%
Gross Revenue