Sling TV
Acquisition Efficiency & Brand Growth
Subscription / Streaming
Sling TV needed to improve acquisition efficiency across a $20MM+ paid social budget while growing brand awareness in a highly competitive streaming market.
The organization was heavily agency dependent, creating both high costs and slower optimization cycles.
The Challenge
I led acquisition and performance marketing initiatives focused on improving paid social efficiency while strengthening brand growth.
I redesigned the paid social strategy to improve CPA performance and built the business case to bring paid social in-house, reducing agency costs while increasing optimization speed and agility.
I also developed new audience segmentation and campaign strategies that unlocked incremental revenue growth and supported a 360° brand campaign reaching more than 500K viewers daily.
What I Did
The Results
Improved paid social CPA 41% YoY across a $20MM+ budget
Generated $1MM in annual savings by bringing paid social in-house
Increased brand consideration 10% through a 360° campaign
Drove $10MM+ in annual revenue through audience segmentation and campaign innovation