Driving Growth, Building Brands, Creating Impact.

Performance & Omni channel Growth

I’ve led cross-channel strategies that didn’t just drive short-term sales but set brands up for sustainable growth. By partnering closely with teams and tapping into the right cultural and digital moments, we delivered results that mattered:

Elemind Tech: +19% orders, +33% net sales in the first month via Meta Ads and Paid Search optimization.

Madison Reed: Collaborated with media, creative, and retail teams to launch acquisition campaigns across Paid Social, Retail, Affiliate, Influencer, Audio, and Experiential—achieving a 31% reduction in CAC and a 5% lift in retail customers over 12 months.

Sling TV: Improved Paid Social Costs Per Acquisition by 41% YoY on $20MM+ investment, transitioned Paid Social in-house saving $1MM annually, and mentored a team of five while earning top leadership scores.

Commercial Impact & Cultural Relevance

I’ve worked with teams to build experiences and programs that tapped into culture, creativity, and community to drive engagement and commerce: 

American Express: Partnered with John Legend, Spike Lee, Coldplay, and Pharrell to create digital concert experiences with YouTube and Vevo—driving PR, engagement, and cardmember acquisition.

Madison Reed: Launched TikTok store and affiliate program, activating hundreds of creators to drive engagement and sales.

Sling TV: 360° campaign reached 500K+ daily viewers and lifted brand consideration by 10%, translating into measurable growth.

Innovation & Visionary Campaigns

Pushing boundaries with bold creative, influencer partnerships, and cultural insights; I’ve helped launch campaigns that make headlines and move product:

Simmons Mattress: Partnered with Charli D’Amelio to co-create a custom mattress line and TikTok promotion—generating millions in revenue and billions of PR impressions.

Madison Reed: Developed multi-generational influencer and experiential campaigns with Paige Bueckers and UConn Women’s Basketball, driving cultural resonance across social, retail, and experiential touchpoints—including a national Airstream retail tour.

American Express: Launched six first-of-their-kind social promotional products across Facebook, Twitter, YouTube, and Pinterest—cementing Amex as a leader in digital brand innovation.

Sling TV: Designed new segmentation and campaign strategies that unlocked $10MM+ in annual revenue, proving how innovation and insight can directly fuel growth.